Meet The Team

We are more than consultants. We are an extension of your team.

EXPERIENCED, CONNECTED, CREATIVE

Who We Are

Alex Tourk launched our firm in 2007 after over a decade of working in San Francisco Bay Area government and politics. He is supported by a team of seasoned professionals who bring their own unique backgrounds and understanding to client engagement. We specialize in building meaningful relationships between government, business, and the community.

Alex Tourk

Principal

Alex founded our firm in 2007. Prior to launching Ground Floor, he worked in Peninsula and San Francisco politics and government for 15 years, including in the administrations of Mayors Willie Brown and Gavin Newsom. As Deputy Chief of Staff to Mayor Newsom, Alex created and implemented Project Homeless Connect, a unique civic initiative that has since been adopted by over 200 cities worldwide. At Ground Floor, Alex is passionate about building winning partnerships that benefit our clients and the communities they call home. His deep relationships enable Ground Floor to build strong connections between the private sector, government, and community.
tourk@gfpublicaffairs.com

Lindsay Calderone

Chief of Staff

Lindsay helps manage the firm on behalf of the principal, acting as the primary liaison among the principal, staff, and other parties; serves as a key advisor to the principal on both strategic and operational matters; and represents the firm to external stakeholders. Prior to serving as Chief of Staff, Lindsay was a Director at Ground Floor, where she managed public policy and community and media outreach for a diverse portfolio of clients. She joined the firm with five years of experience working on public policy issues in government and the private sector, in both Washington, D.C. and in the Bay Area. Lindsay has served as a staffer in the United States Senate, advising on issues that included appropriations and communications, and on the Government Relations and Federal and State Issues teams at the Silicon Valley Leadership Group. Lindsay holds a J.D. from the University of Maryland and a B.A. from Georgetown University.
lindsay@gfpublicaffairs.com

Jeremy Wallenberg

Vice President

Jeremy helps to drive policy, build relationships and advise clients navigating our region. He manages a diverse portfolio that includes innovative companies in both technology and development, some of the most impactful nonprofits, and more. He also played a significant role in our firm’s launch of San Francisco Citizens Initiative for Technology and Innovation (sf.citi). In 2017, Jeremy was appointed by Mayor Lee as Commissioner, Department of Aging and Adult Services, which he served on for two years. Prior to joining Ground Floor, Jeremy worked on both political campaigns and in state government. His campaign experience has ranged from field to communications to management at the national, state and local levels. In 2009 he served as Legislative Assistant to a House member in the Virginia House of Delegates, Virginia General Assembly. A fifth generation San Franciscan, Jeremy is dedicated to public service working to improve the lives of others.
jeremy@gfpublicaffairs.com

Allison Arnold

Account Executive

Allison works with a wide variety of clients spanning the business and nonprofit sectors to advise on their communications, public policy, and community engagement strategies. A communications professional, Allison acts as a liaison to the press and develops comprehensive blueprints for successful media campaigns. Having worked with many developers up and down the Peninsula, Allison is well-versed in regional housing policy and the entitlement process, building coalitions of support in advance of public hearings and ensuring third-party validation for client projects. Prior to her time here, she completed her B.A. at UC Berkeley and studied at both the London School of Economics and Sciences Po in Paris. Allison also previously served as a Public Policy Intern in the office of Senator Dianne Feinstein and worked as a research assistant for various Political Science professors on the UC Berkeley campus.
allison@gfpublicaffairs.com

Jannely Rodriguez

Account Executive

Jannely manages a diverse portfolio of clients with needs pertaining to public policy, stakeholder engagement strategy, and more. Among other things, Jannely crafts social media strategies for clients, advises on strategy for emerging technology in the Bay Area, and builds public support for impactful nonprofit clients. A Bay Area native, Jannely holds previous experience working with local nonprofits in underserved communities of San Francisco and San Mateo, and worked alongside Mayor London Breed as she sought supervisorial re-election in 2016. Prior to joining Ground Floor, Jannely received her B.A. in Communication Studies and Business from the University of San Francisco.
jannely@gfpublicaffairs.com

Zak Franet

Account Executive

Zak works to deliver positive outcomes for a variety of clients through consensus and coalition building, developing and implementing creative stratagems, and cultivating strong relationships with key stakeholders. Zak likes diving into legislation and political developments that impact the clients with whom he works. Outside of his client work, he also serves as an executive member of the San Francisco Youth Policy and Advisory Committee. Prior to his work at Ground Floor, Zak held both political and civic posts: serving as a field representative for Mayor Breed when she sought re-election at the Board of Supervisors in 2016, as chair of the San Francisco Youth Commission’s Justice and Employment Committee, and as a consultant with the Substance Abuse and Mental Health Administration, a branch of the U.S. Department of Health and Human Services.
zak@gfpublicaffairs.com

Hailey Smith

Account Executive

Hailey delivers for our team on a diverse portfolio of clients with needs pertaining to project management, communications, community outreach, legislative research and monitoring, and more. Hailey is a Bay Area native who graduated from San Francisco State University with a B.A. in Political Science. Prior to her role as Account Executive, Hailey served as both an intern and summer fellow at Ground Floor, and has retail management experience.
hailey@gfpublicaffairs.com

Ajouah Grass

Junior Account Executive

Ajouah is a Junior Account Executive at Ground Floor. Raised in Marin, she has focused much of her professional and academic career in San Francisco. She provides support to her team members, across a wide spectrum of clients. Her role includes legislative research and tracking, communications, community outreach, and overall account support. She provides a depth of experience in support of her team, through her previous private sector, non-profit, and public sector work. Prior to her latest role, Ajouah was a Fellow at Ground Floor. She holds a Bachelors Degree in Communication from the University of San Francisco. During her time at USF she gained valuable experience as an intern for then-Board President, London Breed.
ajouah@gfpublicaffairs.com

JIM GOETHALS

JUNIOR ACCOUNT EXECUTIVE

Jim is a Bay Area native with strong ties to the community. After graduating from Menlo College with a B.A. in Mass Communications, Jim traveled the country playing professional baseball. Getting to experience different states strengthened his pride as a Californian and Bay Area native. No stranger to politics, Jim has walked precincts and helped his brother, Joe Goethals, run a successful campaign for San Mateo City Council. At Ground Floor, he serves as a Junior Account Executive supporting the Principal and team in all of their client work and communications. Jim loves his work and sees it as part of helping build the future of the greatest place on earth.
jim@gfpublicaffairs.com

Joanne Pagan

Executive Assistant and Office Manager

Joanne supports both our firm principal and the overall needs of the office. She loves working with the Ground Floor team to best serve our clients. A Bay Area native, Joanne works with several local nonprofits that support families, the homeless, veterans, and active troops, both as a fundraising lead and community volunteer. She brings a passion for community and government, and feels right at home with the work of Ground Floor. Prior to joining Ground Floor, Joanne studied business and management, and spent a twenty year career at Nordstrom as a senior-level Executive. Joanne lives in Foster City with her partner, a firefighter for the City of Alameda.
joanne@gfpublicaffairs.com

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58 2nd Street, 4th Floor
San Francisco, CA 94105

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(415) 291-9501

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info@gfpublicaffairs.com

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