May 23

Ground Floor News: The Ground Floor Way


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Ground Floor News: The Ground Floor Way

April 2018

Congratulations Ground Floor Client Strada Investment Group

Transparency, engagement, and trust: that’s the Ground Floor way. Our client Strada Investment Group shares those values, and they paid off earlier this month when the Redwood City City Council unanimously approved Strada’s new waterfront development of 131 townhomes.

Councilmember Alicia Aguirre noted, “I’ve been on this council since 2005 and I can count two times where there was actually a community that was supportive of a project without a lot of resistance. And the reason is because the developer and the people they worked with took the time to meet and listen and became part of the community. And I’m saying that out loud to other developers and folks that want to join our community to really embrace it, learn it and be a part of it.” It pays to do things right. Read the full article in the San Mateo Daily Journal.

GLIDE and Ground Floor

For well over five decades GLIDE has been a part of the social fabric of San Francisco. Some may even argue that the organization, when first led by Reverend Cecil Williams back in the mid-sixties, actually helped shape the San Francisco of today – one that is accepting of all. We could not be more excited to be working with GLIDE and its President and CEO, Karen Hanrahan, who was recently named one of the 2018 Most Influential Women in Bay Area Business by the San Francisco Business Times. Together, Ground Floor and GLIDE will work to forge new relationships in the community, which we hope will lead to exciting and meaningful partnerships that only strengthen GLIDE and its reputation of radical inclusion for years to come.

Meet our Summer Fellow

Ground Floor is delighted to welcome Hailey Smith as our 2018 Summer Fellow. Hailey works with Ground Floor directors and account executives on a comprehensive portfolio of clients with needs pertaining to project management, communications, research, legislation monitoring, and more.

Hailey is a Bay Area native who graduated from San Francisco State University with a B.A. in Political Science. She previously worked with Ground Floor as an intern and has retail management experience.

Alex and the Ground Floor Team