Feb 02

Promoting Action

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Promoting Action

February 2017

We are living through a historic moment. The recent actions of our new administration cause us to reflect on our commitment to our values and take action to protect them. While it is disheartening to see political divisions widening across the country, we are inspired to see so many people galvanized into action. Among our own clients, we are proud that Lyft made a $1 million donation to the ACLU over the weekend, Airbnb declared it would open its homes to stranded refugees, and sf.citi disavowed the recent immigration ban. These bold actions reflect San Francisco values: inclusivity, respect for all people, and an eagerness to embrace progressive change.

Below we’re sharing three stories of exciting recent work from three Ground Floor clients who model these San Francisco values.

Square Launches Inspiring Documentary Series

This past week Ground Floor client Square launched a new documentary series entitled “For Every Kind of Dream”, highlighting unique stories of small business owners throughout the country.

The series premiered with a story about with Yassin Terou, a Syrian refugee living in Knoxville, Tennessee, who built his falafel shop from nothing but two plastic stools and a Square reader. We are proud to work with a company that empowers small business owners like Yassin to grow their businesses and achieve their American dream. Visit www.foreverydream.com to learn more about Yassin’s story.


Client – Strada Investment Group

Ground Floor is proud to represent Strada Investment Group, a San Francisco-based real estate investment company. We are working with Strada on an exciting development project on the San Mateo Peninsula, helping connect the company with government, build strong relationships in the local community, and create more homes for Peninsula residents. Learn more about Strada Investment Group.


SFPOA Community Grant Program Now Accepting Applications

Our longtime client, the San Francisco Police Officers Association has recently announced the first 2017 quarter of their Community Investment Grant program to help fund community-building efforts around the City. These $5,000 grants will be awarded quarterly to nonprofit organizations to help completed neighborhood improvement projects that address the specific needs of the community, whether it’s buying new sports equipment or purchasing seeds for a community garden. Applications will be accepted on a rolling basis, and winners will be announced in March. Apply today!